Welcome to the Lure Swim Experience

Made for the confident woman. Explore all

Sexy. Fearless. Alluring.

Signature Collection

Be CONFIDENT in the skin you're in.

Take a moment to embrace your sexy. Shop now

Shorty Up (Burgundy)

Shorty Up (Burgundy) From $22.50

Shorty Up (Black)

Shorty Up (Black) From $22.50

Miss Me Now

Miss Me Now $25.00

LURE SWIM

Lure Swim Essentials

Lure Swim Hand Sanitzers

NYFW

Being part of NYFW was a dream come true!

NYFW - Getty Images

Testimonials

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Same Day Dispatch

All orders placed before 4pm Monday to Friday are dispatched same day.

Fast Delivery

FREE Delivery available for purchases over $200.

Exchanges & Returns

All purchases are non-refundable.

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